Marevivo, in collaboration with Zero Waste Italy, launches the #BastaVaschette campaign to stop disposable plastic packaging for fruit and vegetables.
![](https://marevivo.it/wp-content/uploads/2023/02/visual-en.jpg)
Image courtesy of Galleria Borghese
Marevivo, in collaboration with Zero Waste Italy, launches the #BastaVaschette campaign to say no to plastic disposable packaging for fruit and vegetables.
![](https://marevivo.it/wp-content/uploads/2023/01/12.jpg)
Image courtesy of Galleria Borghese
![](https://marevivo.it/wp-content/uploads/2023/02/the-problem.jpg)
Why we launched the campaign
![](https://marevivo.it/wp-content/uploads/2023/02/the-alarming.jpg)
Each one of us
can make the difference
Why we should remove disposable plastic trays?
![](https://marevivo.it/wp-content/uploads/2023/01/2-4.png)
They suffocate the environment and the sea
![](https://marevivo.it/wp-content/uploads/2023/01/2-2.png)
They are not all recyclable
![](https://marevivo.it/wp-content/uploads/2023/01/3-2.png)
They can contaminate food by releasing harmful substances
![](https://marevivo.it/wp-content/uploads/2023/01/6-1.png)
They are produced in huge quantities and are more affordable for the large retail sector
![](https://marevivo.it/wp-content/uploads/2023/01/8-1.png)
They are wrongly perceived as “safer” by consumers
![](https://marevivo.it/wp-content/uploads/2023/02/ask.jpg)
Every year, a European citizen generates almost 180 kg of packaging waste, around half a kilo per day.
![](https://marevivo.it/wp-content/uploads/2023/02/Copia-per-me-Presentazione-Basta-Vaschette-50.799-×-28.575-cm.png)
Packaging is currently one of the main products which is made of virgin materials. 40% of plastic and 50% of paper used throughout the EU are exclusively used for the production of packaging. Time is over: if we do not take action soon, by 2030 the EU would will see a further 19% increase in packaging waste and, in particular, 46% in waste from plastic packaging. The reduction must start from our choices: every European citizen generates almost 180 kg of packaging waste per year, about half a kilo per day, and if we choose to buy unpackaged products, we would reduce the use of plastic for this product category by 80%.
![](https://marevivo.it/wp-content/uploads/2023/02/you-can-live.jpg)