We began the #StopSingleUsePlastic campaign on the occasion of World Environment Day in 2018 with the intention of asking all political buildings to introduce a ban on the use of “disposable” plastic products within institutional services and offices. The campaign soon extended to many other areas of society, involving schools, municipalities, universities, ports and the world of cinema and reaching hundreds of thousands of people throughout Italy.
The problem we face is that
300 million tons
of plastic we produce every single year It is predicted that by year 2030 we could reach 619 million tons.
13 million tons
The plastic that ends up in the oceans every year: is comparable to 16 bags full of garbage for every meter of coast.
700
Marine species threatened by plastic at the global level: they mistake plastic for food and then die from indigestion or suffocation.
There is no more time to
To be indifferent
Plastic has invaded our houses and our lives. Choose to reduce your impact on the environment: #StopSingleUsePlastic.
Schools
School plays a vital role in the education and training of children and can even play a central role especially in raising awareness among the young generations on plastic pollution and on the importance of protecting the environment and the marine ecosystem. This is why we asked schools to become plastic free, eliminating the use of single-use plastic, and creating a network amongst participating schools.
University
The CRUI – Conference of Rectors of Italian Universities said no to single-use plastics within universities. Marevivo together with CoNISMa, (a network of universities that study the sea), reached an agreement to promote awareness on environmental protection and to join this campaign.
Among the participating universities we find: LUISS in Rome; “Sapienza” of Rome; “Roma Tre”; Politecnica delle Marche and the University of Macerata, which is currently taking action to eliminate disposable plastic.
Municipalities
A large number of Italian municipalities also mobilized and from South to North, have undertaken initiatives and activities with the aim of reducing and in some cases completely eliminating the consumption of single-use plastic. First have been the Tremiti Islands that from May 1st 2018 managed to ban all plastic tableware exchanging it with biodegradable containers. An example that has been replicated by the many Italian municipalities that have joined the list of virtuous municipalities.
Cinema
By joining forces with Cinema world we can have a larger impact on raising public awareness on environmental protection issues.
In 2019 when Marevivo was present at the Rome movie Festival with the title “Go Plastic Free”. Water dispensers were installed and reusable water bottles provided to guests.
We also brought his campaigns against sea pollution on the red carpet of the Venice Film Festival.
Plastic free harbors and regattas
Even the nautical world becomes plastic free! The Pisa harbor is the first to give up single-use plastic
Our Sailing Division has participated at the Nations Trophy of the Mediterranean League. During the Swan One Design regatta in Scarlino, Nautor’s Swan launched its sustainable regatta project, committing to eliminate the presence of single-use plastic. La Lunga Bolina also provided a series of information for plastic free boats.
Conihas declared that the world of sport will become plastic free.
Plastic Free Day
The fourth of June is the plastic free day! We asked everyone to give up on disposable plastic for 24 hours and to share photos and videos on social networks with the hashtag #PlasticFreeDay.
In 2019, hundreds of thousands of users participated at social mobilization.
